Let's face it. Very early on in the process, we have a really good idea of what your pricing will be. At least within a range. And we'll be more than happy to provide you with that guesstimate. While I can't speak to why my contemporaries dance around pricing, I can tell you why we can't give you an exact number immediately. Every situation is different, but if I'm honest they're not that different. The biggest reason an exact price takes time is without examining your needs & business goals, we only have a rough idea of the proper mix of solutions needed to serve you properly. And without us being aligned on what the problems are and what success looks like, any price we could give you would be just a number with no context or value. I can tell you now, we're not the cheapest option available. But true expertise never is. But we're not the most expensive either. We believe in providing superior value.